Ordering delivery is more expensive, and you have to sit and wait for someone to show up. I eat all kinds of food from gourmet to really crappy fast food. I delivered food for a few other restaurants throughout college and high school. The same week I got my driver's license, I got a job as a delivery man.
Before entering media, I worked on and off in restaurants for a decade. I'm just not interested in being part of your coffee cult.
I spent that money on other stuff that's equally as dumb as drinking a frappuccino (a milkshake, let's be honest) every day. With the money I save on never buying coffee or anything at Starbucks, I bought a Ferrari and drove it into a lake. I'm in control of how I spend my money and time and am not beholden to the cultural institution that is coffee. I probably miss out on a lot of social interactions, coffee meetings at work, and other bonding opportunities, but it doesn't bother me. Millennials, like me, may be spending more on coffee than on retirement savings. I'd rather stay in bed the extra five to 15 minutes you'd spend waiting in line at Starbucks. Sometimes I drink tea in the morning to wake up, but mostly I don't. At home, I have a box of PG Tips, an English Breakfast tea. I drink tea, which my employer generously provides. People seemed to enjoy the lattés I made them, which is great because I had no idea what they tasted like. Funny enough, I spent more than a year working as a barista, too. I think coffee tastes good, but I just don't drink it. He also said in July the company will undergo a reinvention that included creating more personalization for customers, although during the Tuesday call, he said more details about this plan would be revealed in September during the company’s Investor Day.I don't drink coffee. In May, Schultz told investors that the company will accelerate the store growth with 90% of new stores continuing a drive-thru. And in the U.S., comp sales were up 9%, primarily due to an 8% increase in average ticket.ĭifferent formats, especially growth in the drive-thru, are helping increase convenience as well. Net revenues were up 13% overall in the continent due to a shift toward premium cold beverages, customization, strategic decisions on food and beverage pricing and a 19% boost in food sales, Schultz said.
“We are not currently seeing any measurable reduction in customer spending or any evidence of customers trading down,” Schultz said. Growth in customer engagement is also occurring despite rising prices, which went up 5% over the last 12 months, according to Schultz. company-operated stores, Schultz said, adding that unlimited customization options for guests provides Starbucks with a competitive advantage. “We think that has a benefit for us over the longer term, particularly as we continue to personalize the experience more uniquely so that we can have a deeper relationship and engagement with the customer,” Ruggeri said.Ĭustomers continue to order cold beverages, for example, which now make up 75% of beverage sales at U.S. Ruggeri credited strategic pricing, additional premium beverages and more personalization in driving increased member engagement. Member spend, which was larger than nonmembers, also was at an all-time high. While customer counts hit a record during the quarter, rewards customers increased more than non-members, Starbucks EVP and CFO Rachel Ruggeri said. Licensed stores in the continent, which are at 7,000, boosted revenue by 24%. Company-operated stores delivered record average weekly sales, including five of the top 10 grossing sales days in the company’s history, and a $410 million sales week, Schultz said. Starbucks’s rewards program helped drive an increase in traffic across Starbucks’ North American business.